Forum
Branding Bangladesh for tourism promotion
The
Amazing Thailand" and "Incredible India," are two good examples
of how to promote a country internationally to improve its image despite
poverty, hunger, political upheavals and economic problems.
The
last military-backed civilian government perhaps wanted to improve the image of
the country by following the above examples. So, it constituted a small
committee of intellectuals which recommended a slogan, "Beautiful
Bangladesh," for use by the private sector, tourism stakeholders and the
Bangladesh Parjatan Corporation (BPC), then known as the National Tourism
Organization (NTO). The slogan was launched through a high-profile programme,
but it did not click because there was nothing to click in the slogan. Every
country is beautiful to its own beholders but a foreigner is not beholden to
any country without reason. A new organization by the name of Bangladesh
Tourism Board (BTB) has now been established by the government and it operates
as the National Tourism Organization. The BTB has launched a website to promote
the touristic image of the country.
Name: Shahnawaz Kamal
Department of Tourism and Hospitality Management
18 October, 2019
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